## Introduction
In this article, I am going to show you how to write emails that will boost your conversion rate and your click-through rate.
Email marketing is one of the most powerful marketing channels available to businesses today. According to MarketingSherpa.com, email marketing is the most effective form of marketing, with an average open rate of 63% and an average click through rate of 3.2%.
However, if you are sending emails that are not engaging, you are wasting your time and money. You need to make sure that your emails are well-written, and that they have a clear call-to-action (CTA) at the end of the email. This will ensure that you are reaching your target audience, and getting them to take the next step in your sales funnel, which is to buy your product or sign up for your service.
## What is the Goal of this Email writing Tactics?
The goal of any email marketing campaign is to increase the number of people who open your emails and click on your CTA. To achieve this, you need to write your emails in such a way that people will want to open them, read them, and click through to the CTA at the bottom of your email.
There are many different ways to write an email that will get people to open it, read it, and take the action you want them to. In this post, I will show you the different tactics you can use to write the perfect email. I will also show you examples of emails I have written, and how I have used each of these tactics to boost my conversion rate, and increase my click-thru-rate.
## What are the Different Types of Emails that You Can Send to Your Customers and Prospects?
Email is a great way to keep in touch with your customers. You can use it to send them information about your business, and to keep them up to date with the latest news and offers. However, you can also use email to ask for their feedback, and for them to let you know if they are happy with your service, or if there is anything you can do to make your service better for them.
Here are some examples of different emails you can write:
1. Thank-you emails
2. Newsletters
3. Updates
4. Offers
5. Promotions
6. Feedback
7. Customer Service
8. Coupons
9. Announcements
10. Confirmations
11. Surveys
12. Quizzes
13. Testimonials
14. Birthday wishes
15. Wedding Invitations
16. Christmas cards
17. New Year’s greetings
18. Holidays
19. Special occasions
20. Gift ideas
21. Recruitment
22. Job offers
23. Retention
24. Budgeting
25. Invoicing
26. Payment reminders
27. Discounts
28. Sales
29. Marketing campaigns
30. Product launches
31. Employee communications
32. Referral programs
33. Social media
34. Content marketing
35. Email newsletters
36. Direct mail
37. Advertising
38. E-books
39. Webinars
40. Blogging
41. Videos
42. Infographics
43. Slideshows
44. Case studies
45. How-to guides